Geoff’s passion for cycling was ignited at the age of 6 by a 30-second CBS News clip of Eddy Merckx winning his 5th Tour de France.  The discovery of this previously unknown world propelled him to a lifelong pursuit of 2-wheeled adventure.  Fueled by the enthusiasm and hand-me-down gear of his bike racer uncle Scott, he became a student of all things cycling.

An adventurous mind is a dangerous thing, and much to the bewilderment of his family, Geoff embarked on a cycling career rather than a traditional profession.  While his friends became doctors and bankers, he raced bikes, worked for bike shops and manufacturers, and found success in a far more satisfying way:  pursuing his passion for endurance sports and helping others find the same enjoyment.  Innovation and imagination has guided him to rewarding careers in the cycling, running, and adventure sports industries.  Fast forward some years and many thousands of racing miles, and Geoff has returned to his roots.

VeloScience Bike Works is not simply a bike shop; it is a culmination of Geoff’s experiences.  Every product in the store is here because it meets his tough standards for quality, utility, value, fit, and style.  To excel as an endurance athlete, one must have the imagination to see beyond limitations.  The same can be said for VeloScience Bike Works.  We’re driven by a belief that “better” can be improved upon, and we’ll go further than anyone to assure you the best possible cycling experiences.